The Listing Process

Representation & Initial Consultation
Soria Real Estate is a full-service Real Estate Brokerage and is committed to representing your best interests through every step of the Sales Process. We are Experts in Marketing, Negotiation, Transaction Forms, and Financial Options. We also have an understanding of Technology and how it can Enhance the Marketing of Your Property. In our initial consultation, we will determine Your Needs and Priorities, Establish a Marketing Plan, Review the prepared Comparative Market Analysis, & Create a Competitive Pricing Strategy.

The Right Listing Agent
Soria Real Estate brings qualified Real Estate Agents, skill & tremendous value to the Selling process. You’re relying on US on many different levels, & we have the ultimate combination of Education, Experience, Performance and Local Insight. We are proven Experts & can cast a wide Marketing Net to attract as many Potential Buyers as achievable. Our goal is to make sure your needs are met which in turn contributes to a successful transaction.

Smart, competitive pricing is essential. Establishing the right price is absolutely the most important part of achieving the highest return in the least amount of time. There are many factors that go into determining a properties market value, such as the sale price of nearby properties recently sold, the listing price of similar homes that are currently on the market, as well as the condition and location of your Property. In order to determine pricing,  your Soria Real Estate agent will provide a comprehensive comparative market analysis (CMA) which walks you through what your home is worth & why in the current Market. Soria Real Estate Agents understand how to accurately price your home and make it shine in your current market.

Market Ready Staging
Selling a home requires preparation, patience, and sometimes effort. First impressions are crucial when selling a Property, so before we put up your ‘for sale’ sign up it will be critical to put in the time to make sure it is “Market Ready”. Potential buyers get an impression of your home, either positive or negative, within 30 seconds of walking through the door. Please see Getting your Home Ready to Sell for tips to get your Property market ready. Our Soria Real Estate Agents are experts in helping you to determine where to spend your time & energy so the process can be as stress-free & efficient as possible. From list to closing, our Agents will help you navigate the essentials to get that desired appeal.

Soria Real Estate Agents understand today’s buyers and can provide you with referrals for staging services to ensure that your property is displayed in a style that will attract the buyer’s & investors of today.

Marketing Your Property 
Creating a Marketing Plan is our specialty! In today’s market, the vast majority of buyers use the internet in their property search & our strategy will include on-line syndication to capture that on-line Buyer to drive them to your Property. We still love print advertising, farming with a purpose, open houses, location driven leads & so many avenues we can’t name them all!

We include a “Home Book” in all of our Listings that real estate agents can share with their potential buyers. It includes information on the property, local events, neighborhood amenities and other factors that define the community.

Please visit Our Marketing Strategies for more of our stellar Marketing Information.

Showings are a necessary part of the property selling process. When your property is on the market it has the potential to be shown at any time, so it’s important to maintain a certain level of cleanliness. Leave your house while it’s being shown to potential buyers, your presence can make them feel awkward. Your Soria Real Estate Agent will make sure that your preferred way of contact & setting up showings is clearly stated so the inconvenience is kept to a minimal.

Purchase & Sale Agreement
Once an offer on your property has been made and accepted by you, the seller, you then enter into a legal contract known as a Purchase and Sale Agreement. This contract outlines the specific terms and conditions of the transaction and is acknowledged by both parties by signing & dating, eventually reaching Mutual Acceptance.

As a seller, negotiation is the key to getting the best outcome. Negotiations can involve everything from agreeing to a sales price to concessions, financing & timing. Soria Real Estate Agents are expert negotiators & our job is to represent your interests during the compromises that take place throughout a real estate transaction. Many of our Agents hold the Certified Negotiation Expert designation & are involved in ongoing training to refine their negotiation skills. It’s like a dance that we know all the moves to!

Once mutual acceptance has been met, Buyer will have an agreed upon amount of time to hire an Inspector to investigate the structure, systems, & overall condition to determine if the property is in need of any repairs. Once completed buyers will have a chance to negotiate with the sellers on the outcome of the Inspection Report, therefore another time of negotiations can take place.

Escrow is a one time bank for the transaction. It allows the buyer and the seller to have a third party ensure all components of the contract have been satisfied. Our Soria Real Estate Agents will help coordinate the completion & delivery of all necessary documents & forms to the escrow company and manage the escrow process until the transaction is complete.

At closing, either at Escrow or an agreed upon location, all closing documents are signed by both buyer and seller. Both parties pay any settlement fees and the documents are officially recorded & the Title then transfers to Buyer. This is when all monies are transferred & the Buyer gets the keys to their new property. This is also the agreed upon time when Seller must have all of their personal property removed & the Property ready for buyer to take ownership.